In today’s digital age, Search Engine Optimization (SEO) is essential to any successful digital marketing strategy. It involves optimizing a website’s content and structure to make it more visible and rank higher in search engine results pages (SERPs).

However, as search engines become more sophisticated, so does the need for advanced tools to aid in SEO. That’s where Artificial Intelligence (AI) comes in. This blog post will explore how AI helps with SEO in the digital marketing landscape.

Improved Keyword Research

1. Improved Keyword Research

One of the most significant benefits of AI in SEO is its ability to improve keyword research. Traditionally, keyword research was a manual process that involved manually analyzing search volume and competition. However, this process can be automated with AI, making it quicker and more accurate.

AI-powered keywords research tools, such as Ahrefs and SEMrush, use machine learning algorithms to analyze search queries and provide insights into search volumes, trends, and competition levels. These tools can also help identify long-tail keywords and keyword variations relevant to a particular business or industry.

SEO Content Creation

2. Content Creation

Creating high-quality content is critical to a successful SEO strategy. However, creating content that is both engaging and optimized for search engines can be challenging. AI-powered content creation tools can help solve this problem.

These tools use Natural Language Processing (NLP) algorithms to create unique, high-quality content optimized for SEO. They analyze keywords and phrases, structure sentences and paragraphs, and even suggest headings and subheadings, ensuring the content is well-optimized for search engines.

SEO On-page Optimization

3. On-page Optimization

On-page optimization refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. AI-powered on-page optimization tools help marketers optimize content for specific keywords and phrases.

These tools analyze content on a web page and provide suggestions for improvements, such as keyword usage, word count, and meta descriptions. They also analyze competitors' content to identify gaps in the content and suggest ways to improve the page's ranking.

SEO Voice Search Optimization

4. Voice Search Optimization

As voice assistants, such as Siri and Alexa, become more popular, optimizing content for voice search is becoming increasingly important. Voice search optimization requires a different approach to traditional SEO, as users typically use longer, more conversational search queries.

AI-powered tools help identify common questions and queries related to a particular topic or industry. This information can then be used to optimize content for voice search, ensuring that it appears in relevant voice search results.

SEO Improved User Experience

5. Improved User Experience

Finally, AI can help improve the user experience on a website, which is becoming increasingly important to search engines. AI-powered tools, such as chatbots and virtual assistants, can provide instant answers to common questions and personalized recommendations based on user behavior. By improving the user experience, businesses can increase engagement and reduce bounce rates, which can positively impact their search engine rankings.

AI is becoming an essential component of SEO in the digital marketing landscape. From improved keyword research to content creation and on-page optimization, AI-powered tools are helping businesses improve their search engine rankings and increase relevant traffic to their websites. As search engines continue to evolve, AI will likely play an even more significant role in SEO in the future.

Marketing strategists have developed many new ways to reach potential customers, but only some have proven as effective as Pay-Per-Click (PPC). PPC allows businesses to advertise directly to those actively searching for their services. But what is pay-per-click, and how did it become such an effective tool for businesses?

Pay-per-click is an online advertising model where advertisers pay a fee each time their ad is clicked. The cost per click (CPC) depends on different factors, including the keywords used in the campaign, the relevance of the advertisement to the keyword phrase, and other factors about the ad, such as location and language. Ads appear when an online user searches for those specific keywords or visits a website that contains relevant content.

To ensure the success of your PPC campaigns, it's important to understand the fundamentals of PPC advertising. Here are some ways how to do this advertising model properly:

Start with keyword research

1. Start with keyword research.

Keyword research is essential to determine which keywords will be most effective for your advertisement. It's important to use as many relevant keywords as possible to capture the attention of potential customers actively searching for what you offer.

Choose the right network for your advertisements.

2. Choose the right network for your advertisements.

Different networks, such as Google Ads, Bing Ads, and Facebook Ads, have their own strengths and weaknesses. Choosing the one that best fits your business goals and budget is essential.

Set realistic PPC goals

3. Set realistic PPC goals.

It's essential to set realistic expectations before starting your PPC campaigns. Determine what you want to achieve and set a budget that fits those goals.

Utilize A/B testing and analytics.

4. Utilize A/B testing and analytics.

Analytics are essential for understanding the effectiveness of your PPC campaigns. Regularly measure your campaigns' performance to ensure you're getting the most out of your investment. A/B testing also helps to optimize your campaigns by allowing you to determine which ads work best.

Create compelling ad copy

5. Create compelling ad copy.

When it comes to pay-per-click campaigns, it's not just about the keywords. You must also create compelling ad copy that drives clicks and encourages people to visit your website. The ad copy should be short, concise, and convey a clear message. Make sure it catches the attention of potential customers and conveys what makes your product/service unique.

Track, analyze and optimize your campaigns.

6. Track, analyze and optimize your campaigns.

You will only measure the effectiveness of your PPC campaign if you track its progress. Make sure to regularly monitor and analyze the performance of your campaigns so you can make adjustments to optimize them for better results. Analyzing data from each campaign will help you identify patterns, trends, and areas that need improvement.

Segment your campaigns for better targeting.

7. Segment your campaigns for better targeting.

Lastly, it would help if you segmented your campaigns to target different audiences more effectively. For example, if you want to reach people in different locations, create separate campaigns for each location. This will allow you to customize and optimize the ads for each audience and get better results.

With the right strategies and tactics, you can take advantage of the power of PPC advertising to reach your target audience. You can generate quality leads, boost website traffic, and improve conversions through these methods. Just remember to focus on creating an effective campaign to help you achieve great results for your business.

Your marketing website should be rich with engaging and informative content. But how do you develop excellent content that will draw in and impress your potential customers? The answer lies with great designers, who are best positioned to take your marketing website's content from average to stand out.

While content is always an important part of your marketing efforts, it can often be overshadowed by the visual elements that go along with it. After all, we are influenced heavily by what we see, and if you want to make a great first impression on potential customers, then you need to ensure that your website's visuals are top-notch.

Here's the importance of designers when it comes to developing amazing content for your marketing website:

Designers can create visually engaging content

1. Designers can create visually engaging content

Of course, the most important thing that great designers can do is create visually engaging content. It's no secret that the visual elements of your marketing website have the greatest impact on potential customers. After all, a beautiful and sleek design is much more eye-catching than plain text content.

This means ensuring that your marketing website's text and images are cohesive, eye-catching, and well-designed so that they will draw in potential customers and keep them interested long enough in converting into engagements.

The content layout plays a key role

2. The content layout plays a key role

Content is one thing, but the layout of that content is just as important. Having a well-designed and strategic layout helps engage your potential customers while they're looking through your marketing website. It also makes it easier for them to access your most important information quickly and easily.

It's up to designers to create this layout, ensuring that all your content is attractive and easy to navigate through. This is one of the areas where a good designer shines, as they can create visually appealing and user-friendly content layouts that will keep readers hooked to your website.

Designers have an eye for detail

3. Designers have an eye for detail

Keeping an eye for consistency and cohesion when creating content is crucial, as a small mistake or oversight can completely undermine the rest of your marketing efforts. This separates a good designer from a great one–they have an eye for detail and can ensure that everything on your marketing website is logically and aesthetically aligned.

4. They can make your content more interactive

Adding interactive elements is one of the best ways to make your content more exciting and engaging. Whether through visual media such as videos or animations or an interactive quiz, timeline, or survey that users can participate in–designers know how to create these elements and integrate them seamlessly into your marketing website content.

Objects like GIFs and scrollable photo carousels can make the user experience better, along with providing great content that is both attractive and engaging.

5. Designers can ensure that your content looks great on every device

Most people nowadays access the internet through their mobile phones and other mobile devices, meaning your marketing website has to look great on any screen size. This is where you'd truly need a designer's expertise because they can create content that will look great and function properly no matter what device the user is using.

Optimizing your marketing website for multiple screen sizes can be challenging, but with the help of a good designer, it is something you can accomplish. That's how vital great designers play in developing amazing content for your marketing website–and why you need to ensure that you work with the best of the best.

Overall, if you want to create good content for your marketing website, then you must enlist the help of a skilled designer who can bring their expertise and creativity to the table. As we can see, designers can do a lot in terms of creating engaging and visually appealing content that keeps users hooked on your website for as long as possible. 

So if you want to ensure success with your marketing efforts, don't hesitate to work closely with talented designers who know how to create eye-catching content.

As a small business owner, you know that social media is a powerful tool to reach new customers and grow your business. But with so many platforms and strategies to choose from, it can be tough to know where to start.

Social media users have increased over the years, and there seems to be nothing that could stop it from thriving. According to statistics, from 1.9 billion users in 2017, there are over 4.5 billion social media users worldwide. That's a 68 percent increase in just four years. This only shows how powerful social media's reach can be.

With so many people using social media, it's no wonder that businesses are finding new and creative ways to use these platforms to reach their target audiences. If you're a small business owner looking to get started with social media or looking for tips on how to use social media, never fear! We've put together four social media tips every small business owner needs to know to make the most of this powerful marketing tool.

Define your goals

1. Define Your Goals

Before posting on social media, taking a step back and defining your goals is essential. What do you want to achieve with your social media presence? Are you looking to increase brand awareness? Drive traffic to your website? Generate leads?

Once you've defined your goals, you can create content and strategies aligned with those goals. This will help you measure your success and ensure that you're making the most of your time on social media.

Know your audience

2. Know Your Audience

Who are you trying to reach with your social media posts? Knowing your target audience is essential in creating content that resonates with them. Take some time to research your ideal customer or client, including their demographics, interests, and pain points. This will help you create content that speaks directly to them and their needs.

Create a content calendar

3. Create A Content Calendar

One of the best ways to stay organized and consistent with your social media postings is to create a content calendar. This doesn't have to be fancy – a simple spreadsheet will do the trick! – but it will help you keep track of what you want to post when you want to post it, and which platform it's going on. Planning out your content in advance will save you time in the long run and help you stay on top of your social media presence.

Work with Reliable Social Management Services

4. Work with Reliable Social Management Services

There are many moving parts to social media, and as a small business owner, you likely don't have the time or resources to keep up with it all. That's where social media management services come in! These services can help you create and publish content, engage with your audience, and measure your results.

Working with a social media management service is an investment but can pay off in spades. It will save you time and energy and give you peace of mind knowing that your social media presence is in good hands.

Social media can be a powerful marketing tool for small businesses – but only if used correctly. By following these four tips, you can ensure that your time on social media is productive and effective.

Having social media for your business is one of the most critical aspects of marketing in the modern world. But many business owners don't realize that managing a social media account takes a lot of work. This is where a social media manager comes in.

A social media manager is responsible for creating and posting content, engaging with followers, and monitoring the performance of your social media accounts. In other words, they ensure your social media presence is strong and active.

There are many benefits to having a social media manager. Here are some perks of having a team that handles your social media for your business:

Helps you save time

1. Helps You Save Time

Managing a business can be time-consuming. The demand for your time is always high. So why add social media management to your list of things to do? A social media manager can take this burden off your plate and free up your time to focus on other aspects of running your business.

Keeps your social media presence active

2. Keeps Your Social Media Presence Active

An active social media presence is key to successful marketing. But it's not always easy to keep up with posting regularly, especially if you're busy with other aspects of your business. A social media manager can ensure your accounts are active and engaging, even when you're too busy to do it yourself.

Helps you reach your target audience

3. Helps You Reach Your Target Audience

A social media manager knows how to reach your target audience. They understand the ins and outs of social media marketing and can create content that resonates with your ideal customer. As a result, you'll see an increase in engagement and reach on your social media accounts.

Boost your overall marketing efforts

4. Boosts Your Overall Marketing Efforts

Your social media manager will be able to track the performance of your social media accounts and see what's working and what's not. These valuable insights will help them to adjust your social media strategy and boost your overall marketing efforts.

Helps you stay organized

5. Helps You Stay Organized

The organization is key to successful social media management. A social media manager can help you stay organized by creating a content calendar, scheduling posts, and managing your social media accounts. This way, you can focus on other aspects of your business without worrying about your social media presence.

Now is the time to start if you're not already using a social media manager for your business. The most important thing to consider is working with a competent social media management service to help you reach your business goals.

Social Media Design Trends In 2022

A little into the first quarter of 2022, let us do some forecasting.

As we all know, social media is not just for selling - it goes way beyond that. Social media can extend your reach, inspire, and build meaningful relationships.

In order to maximize the power of social media, businesses and brands should speak to the customers in an understandable language.

Social media platforms like Instagram and Pinterest leverage one’s visual appeal. To stand out, you have to be noticeable and impress customers with your (or a teammate’s) design prowess.

So, here are the social media design trends this year.

1. Color Trends

Every year, influential companies announce the color of the year, palettes, and swatches. Here are some of the color trends this 2022:

a. Outdoorsy

BEHR announced that Breezeway is their color for 2022. Others gave out Evergreen Fog and October Mist.

b. Boldness

This year, very peri is the Pantone color. But did you know that it’s a unique color that the company made? Yes, you read that right. After 20+ years of being the most influential color choosing company, Pantone brought the blue color with violet red undertone. The company also added that very peri “displays a spritely, joyous attitude, and dynamic presence that encourages courageous creativity and imaginative expressions”.

c. Nostalgic

This year’s color is very futuristic but the 60’s and 70’s shades are also in circling back.

Pantone revealed this year’s New York Fashion Week Spring/Summer color palette which includes daffodil, coca mocha, and harbor blue.

d. Upbeat

If you’re feeling blue seeing blue - err, very peri, then, you can indulge with some color upbeats like bubblegum pink, lime-y fragile sprout, and orchid bloom.

Pantone revealed this year’s New York Fashion Week Spring/Summer color palette which includes daffodil, coca mocha, and harbor blue.

2. Patterns, shapes, and textures

Here are some ideas and inspirations from artists on this year’s patterns, shapes, and textures:

a. Check!

Check-er boards are in. This true vintage emo style comes back with a spin this 2022. Now, it’s seen as a timeless classic. Spice it up with playful colors to accentuate.

b. Be natural

Dreamy wildflowers are in bloom now on social media - add those leaves and country-theme arts. Nature can never go wrong.

c. Be rounded

Fearless forecast for 2022: angles are out, curves are in. Arts and graphics should favor feminine soft orbs and circles.

In summary, your artistry should not be kept to yourself - you can (and should) let everyone know about it and of course, have fun doing it.

These social media design trends are brought to you by reviewing more than 50 sources and influencers in the social media and graphic design realm.

Don’t be left out. Freshen up your social media channels using one of these trends.

If you need help with your social media content and/or graphic design, let us know - we’d love to be of help.

If you have other trends this 2022, let us know by commenting below - we’d love to hear from you.

5 2021 Predictions Gone Wrong

Not all predictions are correct. Some are just… well, predictions.

Predictions are everywhere before a new year starts - from the color of the year to fashion to fortune.

And marketing is no different.

So, every year, marketers show their other side - they try to be a psychic and predict what the new year will look like.

Same as other fortune-tellers, some marketers’ predictions come true but there are also wrong predictions.

Here, I’ll cover 5 2021 predictions that marketers got wrong.

1. Facebook will be obsolete.

This news is not new. And what is more alarming is that Facebook’s audience is aging. According to a >recent study, Facebook is just #6 in Gen Z’s choice of social media platform.

But hold your horses, everyone. Facebook isn’t going down without a fight. Actually, the platform remains the most popular social media platform worldwide according to this post.

So, this 2021 prediction hasn’t come to life, yet.

2. TikTok will reach its peak.

TikTok is still climbing the ladder - and is yet to reach the peak. Not in 2021, at least.

No doubt. TikTok is popular with a remarkable number of 1 billion users. But some businesses are still wary of them. So, it launched TikTok for business.

But as far as reaching its peak - not yet for 2021.

But that’s a good thing right? TikTok still has room for improvement.

3. TikTok will be #1 for influencer marketing.

Despite its popularity, TikTok fell short of being the number 1 for influencer marketing.

Influencer marketing is the most popular trend having the biggest impact and ROI in 2021. But TikTok is just ranked #2 according to this survey. The first is Instagram.

Will TikTok be #1 this year? Let’s wait and see.

4. Audio chat rooms will yield huge ROI.

Who hasn’t heard a podcast? What about Twitter Spaces? Maybe a lot - which proved that marketers - who previously predicted audio-based content will have a huge ROI last year - were wrong.

But there’s a good KPI about them - high audience engagement and brand awareness.

So, notwithstanding the ROI prediction, business owners and marketers can still use audio chat rooms. And they are still worth it.

5. Remote events will be archived.

In 2021, many people thought of going back to the office and all face-to-face events. Sure, the government and the media also predicted the official return of employees to their respective workplaces. Hence, the prediction of saying goodbye to remote events.

But lo and behold! Remote events are here to stay.

According to statistics, 51% of organizations are considering the hybrid work setup. This just proves that this prediction is a little immature

Predicting what the new year will look like is not an easy task. It involves research, statistics, analysis, and experience.

Predictions will help us to plan and get ready for the new year. But don’t let it sway you on the path that you want to follow.

My take is just to plan and adjust accordingly.

If you or someone you know needs to plan the year ahead with marketing experts, feel free to contact us here at Shizzle Marketing.

An open laptop beside a mug sitting on a wooden table.

6 Essential Holiday Marketing Campaign Checklist

Take advantage of the coming holidays to skyrocket your sales.

Holidays are coming and so are people’s wallets. So, don’t miss your chance to sell your products and  services to the public.

We readied a checklist for you

1. ‘Holidize’ Your Website

Set a festive mood on your website. You can change your website’s colors to tap users’ happy emotions. Bring out those cheerful banners and designs.

Visitors will stay longer on your website if they feel your jovial mood and join your enthusiasm.

2. Reinvent Your Email Campaign

A festive email campaign is a must. You might have an active email campaign BUT it’s not a holiday-themed email. So, create one.

3. (Ab)Use Social Media

Use and abuse the powers of social media. Especially when people are at home, are using their mobile phones, and are scrolling through social media accounts.

4. Think of Contests

Have you seen a brand that has no give-away contest of some sort for the holidays? Brands know the importance of the holiday season so should you.

5. Post Gift Ideas

There are some who will wait until the last minute before going shopping. So, go ahead and post those gift ideas and inspirations for everyone to see.

6. Take Advantage of PPC (if you have a budget)

PPC or pay-per-click is a paid online advertising model. It’s a great way to extend your reach and tap on a wider range of potential customers… given you have a budget for it. We all know the power of social media - so, one way of optimizing it is through paid advertising.

Summary

There will be different offers and discounts from various brands left and right. So, it’s crucial for you and your team to think of your own for your business.

Plan early so you can spread the word as early as possible. This applies to all holidays and exciting seasons all year round. Would you like help in setting up marketing campaigns that suit every date on the calendar? Hit that reply button or send us a message today. We’re happy to help you.

Social media platforms’ icons on a phone screen

When To Post on TikTok? (2021 Edition)

When to post on TikTok? Is there really a “best time”? Does it affect your visibility?

In this blog, I’ll try to answer all these questions and more.

So, let’s get started.

TikTok has been rapidly growing in the number of users and market share.

As such, competition is also on the rise.

How do you get ahead of the competition? Be visible! Make sure your audience can see you and they can see the value you’re adding for them.

So, how do you get the maximum visibility? Simple. Post when your audience is active.

there really a “best time” to post on TikTok?

Yes, there is! However, determining this requires you to find where your audience is (physical location) and when they are online.

You also have to take into consideration how to balance being in front of your audience and pleasing TikTok’s algorithm .

So…

When is the best time to post on TikTok?

According to this experiment, the best times are Tuesday at 7 AM, Thursday at 10 AM, and Friday at 5 AM PST.

This is somewhat chaotic.

But think about time zones and time differences.

TikTok caters to a global audience. Your knowledge of your audience’s location is key.

However, in general, morning posts seem to perform better from Monday to Wednesday while videos posted in the afternoon and evening become more visible from Thursday to Sunday.

You can find out YOUR best time to post on TikTok by following these few tips:

1. Review your top best performing videos. Numbers won’t lie so take a look at your analytics. Check the views and engagements with your posting time. If you find similarities, then, that’s YOUR best time.
2. Check out your competition. Look for accounts that cater to the same audience as yours. Run a simple competitive analysis. TikTok’s interface is quite easy - you can see the time when a video was posted, how many likes, comments, and shares it has. You can copy their posting time or tweak it a bit to be YOUR best time.
3.Know your audience. I can’t emphasize this enough. Just know your audience - their location and when are they online or actively scrolling through their feeds. Once you know, you can create YOUR best time.
4.Experiment and adjust accordingly. Not because a certain time of the day works for your competitor it will also work for you. So, experiment for yourself and adjust your posting time to determine YOUR best time.

Managing any social media channel requires a lot of effort. You have to research, experiment, and adjust. This is the same for TikTok.

That’s it!

I hope this is informative enough for all of you TikTok users out there.

If you already have the best time to post on TikTok, let us know by leaving a comment below and you may also share some tips on how you came up with your best time.

If you need any help in growing your TikTok audience, don’t hesitate to message us here on our site or any of our social media channels.

Social media platforms’ icons on a phone screen

7 Social Media Trends and Predictions for 2022

We are fast approaching the last quarter of 2021. Aside from reviewing your plans and strategies for this year, this is also the time to plan and strategize for the next year.

Let us help you plan and strategize for next year with these 7 social media trends and predictions for 2022.

1. Social media will be a shopping platform.

Since the pandemic happened, the virtual world has been busy as a bee. People have been looking for all the channels to do their stuff - especially shopping. Because of this, social media emerges to be a shopping platform for many.

According to Statista , 79 million of the US population are social media buyers. This will increase to 108 million by 2025.

2. The popularity of short-form video content will increase.

We know who started it - TikTok. And so all the other social media platforms are following. Instagram for example has Reels, IGTV, and Stories.

The hype on short-form video content will continue. According to this article, 82% of internet traffic will come from videos. Hence, the question of whether to continue blogging or not.

3. Facebook will remain on top - for 2022, at least.

Facebook remains and will continue to reign as the most used social media platform in the world. It will continue pursuing its strategies for the best mobile user experience there is.

A lot of new social media platforms have popped up but the big players will stake their claim on the top spots for 2022.

4. More short (aka bite-sized) content for everyone.

According to statistics, an average person spends a whopping 145 minutes on social media every single day. But according to Time , people’s attention span is capped at 8 seconds - which is shorter than a goldfish.

Taking this into account, content should be bite-sized in order to hold a user’s attention.

5. The rise of augmented reality.

The augmented reality market is still a baby today. So, It will gain momentum in the coming years. So, in 2022 watch out for it!

Social media platforms are in AR this early - like Snapchat and Instagram.

6. Prevalence of user-generated content.

User-generated content is no joke. More and more businesses are incorporating this in their strategies. Why not, right? There are a lot of statistics proving its importance.

So, if you’re not yet acclimated to it, better prepare yourself for next year.

7. Social media is becoming a part of daily life.

The term “social media” is not a new name. But people still look it up actively.

Also, the number of social media users is growing along with the time a person actually uses it.

I hope this will help you with all your social media planning for next year. If you need help in planning and/or strategizing your social media content or marketing, hit that chat button and a social media expert will be happy to answer your questions.

What do you think of these trends and predictions? Let me know your thoughts by leaving a comment.

Do you have any other predictions for 2022? Share them below.

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