7 Social Media Trends and Predictions for 2022
We are fast approaching the last quarter of 2021. Aside from reviewing your plans and strategies for this year, this is also the time to plan and strategize for the next year.
Let us help you plan and strategize for next year with these 7 social media trends and predictions for 2022.
1. Social media will be a shopping platform.
Since the pandemic happened, the virtual world has been busy as a bee. People have been looking for all the channels to do their stuff - especially shopping. Because of this, social media emerges to be a shopping platform for many.
According to Statista , 79 million of the US population are social media buyers. This will increase to 108 million by 2025.
2. The popularity of short-form video content will increase.
We know who started it - TikTok. And so all the other social media platforms are following. Instagram for example has Reels, IGTV, and Stories.
The hype on short-form video content will continue. According to this article, 82% of internet traffic will come from videos. Hence, the question of whether to continue blogging or not.
3. Facebook will remain on top - for 2022, at least.
Facebook remains and will continue to reign as the most used social media platform in the world. It will continue pursuing its strategies for the best mobile user experience there is.
A lot of new social media platforms have popped up but the big players will stake their claim on the top spots for 2022.
4. More short (aka bite-sized) content for everyone.
According to statistics, an average person spends a whopping 145 minutes on social media every single day. But according to Time , people’s attention span is capped at 8 seconds - which is shorter than a goldfish.
Taking this into account, content should be bite-sized in order to hold a user’s attention.
5. The rise of augmented reality.
The augmented reality market is still a baby today. So, It will gain momentum in the coming years. So, in 2022 watch out for it!
Social media platforms are in AR this early - like Snapchat and Instagram.
6. Prevalence of user-generated content.
User-generated content is no joke. More and more businesses are incorporating this in their strategies. Why not, right? There are a lot of statistics proving its importance.
So, if you’re not yet acclimated to it, better prepare yourself for next year.
7. Social media is becoming a part of daily life.
The term “social media” is not a new name. But people still look it up actively.
Also, the number of social media users is growing along with the time a person actually uses it.
I hope this will help you with all your social media planning for next year. If you need help in planning and/or strategizing your social media content or marketing, hit that chat button and a social media expert will be happy to answer your questions.
What do you think of these trends and predictions? Let me know your thoughts by leaving a comment.
Do you have any other predictions for 2022? Share them below.
Being a millennial, I grew up knowing what social media is. I’m aware that there can be online friends and followers. Friendster and Myspace were popular back then.
Now, the world we live in is a full-blown digital age.
If I want to check out restaurants nearby, there’s Yelp. If I need a recipe, there’s Pinterest. If I need a job, there’s LinkedIn. For everything in between, there’s Facebook.
Since different social media platforms serve different purposes, you have no choice but to create and maintain gazillion social media accounts.
And that’s just for personal use.
With that, let me give you 5 tips on how to manage your different social media accounts.
1. Quality over going viral.
Okay. This might be a little controversial. But hear me out first.
It’s good to produce content that is current, relevant, and entertaining. Then, others will re-share and/or repost it - making it viral.
Let us also understand that it’s better to create content with correct and valuable information - also good enough to be re-shared and/or reposted. And what we can call “Mr. Right” rather than “Mr. Right Now”.
2. Find the perfect quality.
Although I previously mentioned choosing quality over going viral, being present right now is also important.
Take Twitter for example. It is known as a news and current events social media site. Twitter users tweet their opinion on current events - be it political, social, or even about the weather.
3. Use tools to schedule your posts.
Let’s face it. You want those likes, hearts, and wows, right? You also want your comment box to explode - not literally, of course.
But there are times that an idea pops and you have to wake up at an ungodly hour. You have no choice but to write it down. Now, are you seriously hoping that your friends will read your post at that instance?
That’s where a scheduling tool will be handy. You can try sociamonials.com (not a paid advertisement).
Create content now. Publish later. Easy.
4. Automate as much as you can.
Social media management is repetitive. There are a lot of mundane tasks at hand. So, what will you do? Automate!
You can use IFTTT - a site that will help you link different apps and automatically perform actions when triggered.
Using IFTTT is easy. You can create a command to automatically tweet when your trusted writer or blog site publishes a new article.
5. Be a real person.
I understand if you have a few social media accounts for your small business and you want to promote them from time to time. But keep in mind that your audience has evolved - they are smarter now.
Remember: people follow people, not businesses.
Engage with your audience. Engage with other people’s posts. Be charming.
What goes around, comes back around. So, don’t hold that “congratulations” or “good job”. Comment it down. Let people know that you are a real person.
Managing different social media accounts is quite a job.
But having a few tricks on your sleeves will do wonders.
Do you have more tips that I missed? Let me know!
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In this video:
00:00:30 // Series Introduction and Objectives
00:01:13 // What is SEO?
00:04:07 // Why is SEO important?
00:05:12 // Conclusion
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VIDEO TRANSCRIPTION
Introduction
0:00
Are you sure you know everything about the search engine optimization? How does it work, and how can you leverage it for your business? If you answered NO to any of those questions, please stay tuned and get ready to learn.
0:30
Series Introduction and Objectives
Welcome to Shizzle Marketing, and on this channel, we will share this series called, "A Modern Take to SEO". It will help you better understand the latest and greatest about the search engine optimization and maximize its potential for your business. But before we dive in. Please don't forget to subscribe and please hit that bell icon, so you can be notified when our next or this episode we're going to focus on what is SEO and why is this important. But for those who know the basics of SEO, you may want to skip on the next video.
SEO Definition
1:13
What does it mean by SEO?
1:17
SEO stands for search engine optimization. It is the process of optimizing the quality of your content and quantity of traffic driven to your website. Optimizing your website's content would get you on the first page of Google search results. So you can think about SEO this way. SEO is working with Google, and SEO shows Google that you provide valuable content for your audience. But remember, SEO is not only for Google. Though Google dominates the search engine market with a whopping 90% market share, it also works with other search engines like Bing, Yahoo, AOL, among others. If SEO is a coin, one side is knowing your target audience, what they're looking for, what words are they using, and what type of content they want to consume. Basically, you need to understand your customer's interests and proper websites to their needs. So, when I say content, it's everything you put on your website like news articles, vlog, blog, images, marketing collaterals, and the like. On the other side of the coin, it's understanding how search engines work. They will focus on Google search engine for an obvious reason. It's dominating the market!
2:53
Just a little bit of history guys. Back then, Google's algorithm was very simple. Simple to a point where a person can manipulate it easily, and Google would be totally okay with that. During this time in history, Google only looks at two key factors, and that is keyword density and profile links. Keyword density is writing long content and stuffing their words wherever and whenever possible. While on the other hand, profile links are also known as backlinks. These are the links coming from the other website pointing to your site. Backlinks are some sort of testimonials. That's how simple it is... Before!
3:38
Today's SEO is way different and challenging. Google's complex algorithm is now focused on validating the quality of your content, and how the internet perceives you in terms of popularity and relevance. Modern SEO requires more work but it truly elevates everyone's search experience. We will talk more about the modern search engine rules and guidelines in a separate video.
Importance of SEO
4:07
Why SEO is important?
4:10
Now that we know what SEO is, you might want to ask, why is this important to you?
4:18
Number one. For your business growth. SEO, done right, will drive huge traffic to your website. Advertising and social media whether paid or not can drive traffic to your website. But the majority of online traffic comes from search engines like Google and Bing. With online traffic comes popularity, and popularity means more opportunities that your business can take advantage of.
4:48
Next is the customer's experience. With SEO's focus on quality content, customers who are searching for their needs can now enjoy relevant search results. Not only that, SEO also favors those websites that are accessible to everyone. Even for differently-abled individuals.
Conclusion
5:12
That's it. Stay tuned for our next episode to learn about the two main categories of SEO strategies -- on page and off page. Right now, if you watched this far, for sure you like this video, so please like us and subscribe on this channel. Thank you for watching. See you soon!