Scrabble pieces with the word “KEYWORDS” facing up in the middle of other pieces facing down scattered around.

How Does Categorical Keyword Research Help In Content Marketing?

Content is king.

Gone are the days that you will show up in the results page just because you wrote a thousand-word blog post with a repetitive keyword (Note: Repetitive means half of your content is your keyword - notwithstanding the value, sense, and importance of your content.)

Now, search engines evolved into a sensible and knowledgeable tool. Thanks to algorithms and machine learning.

When you hear the word “keyword” you may quickly associate it with SEO.

True but not entirely.

Half of the “keyword” should be associated with content.

Remember, Google’s algorithm now focuses on the value and importance of your content rather than useless repetition of keywords.

Here, I will teach you how categorizing your keywords can help you build a great content strategy.

What is Keyword Categorization?

It’s the process of categorizing, classifying, or sorting keywords according to their definition in various themes. Keyword categorization will help you create a guide for your content strategy.

In practice, you have to list down all your keywords and place them in certain categories.

How to Categorize Your Keywords?

There are a lot of ways to categorize your keywords. From the simple Excel sheet method where you create a filter or tag for your keywords to using a programming language like Python or BigML, the goal is to have a list of semantically related and categorized keywords.

You can categorize your keywords by:
1. Length - There are keywords that are short tail, mid-tail, and long tail.
2. Volume - Depending on the length, keywords may have different search volumes.
3. Search Intention - Is a user’s motivation behind searching keywords. The most established categories are transactional, informational, and navigational.

Why Categorize Your Keywords?

Keywords categorization offers major benefits like the following:
1. Keeping up with search engine algorithms. Complying with algorithms that you know a little bit about is a hard task. But with the help of keyword categorization, it’ll be easy to comply.
2. Creating more opportunities. When you target keywords with proper categorization, there will be more opportunities for your site or blog post to rank in search engines result pages.
3. Competing will be easy. SEO competition is tough - there are many different competitors for every business and every keyword. Keyword categorization is like one of your ammos in the SEO battlefield.
4. Seeing quick SEO results. (Arguably) One of the ways to see a huge change in time consumption is keyword categorization. SEO takes time but categorizing your keywords can give you positive quick results.
5. Conversion made easy. Conversion or making a sale is the ultimate goal of any business. Why choose a keyword that will only drive traffic and not conversion? So, experts recommend using multiple keywords in certain categories for better conversions.

But you told me that this will be about content strategy. Where is it here?

Here’s the thing, your overall content strategy should be aligned with your business goals.

For generating revenue, you have to use analytics to understand where your visitors are staying, which types of information they want, and if they convert from there. Then, you will identify which categories are most profitable for your business. After this, you can either revisit your content and make sure to tag appropriate categories or make more content based on these categories.

Keyword categorization will also help you in expanding your business by understanding your competitors’ content, keywords, and search volume.

All you have to do is to widen your view.

Now that you have all the information you need, you can start the groundwork of creating the best content strategy for your business.

Wondering how you can maximize the potential of your SEO strategy? Wonder no more! Sharie from the customer success management team will help you understand SEO and how it can position your business to success.

If you need more details about SEO, check out our page in this topic.

In this video:
00:00:30 // Series Introduction and Objectives
00:01:13 // What is SEO?
00:04:07 // Why is SEO important?
00:05:12 // Conclusion

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VIDEO TRANSCRIPTION

Introduction

0:00
Are you sure you know everything about the search engine optimization? How does it work, and how can you leverage it for your business? If you answered NO to any of those questions, please stay tuned and get ready to learn.

0:30
Series Introduction and Objectives

Welcome to Shizzle Marketing, and on this channel, we will share this series called, "A Modern Take to SEO". It will help you better understand the latest and greatest about the search engine optimization and maximize its potential for your business. But before we dive in. Please don't forget to subscribe and please hit that bell icon, so you can be notified when our next or this episode we're going to focus on what is SEO and why is this important. But for those who know the basics of SEO, you may want to skip on the next video.

SEO Definition
1:13
What does it mean by SEO?

1:17
SEO stands for search engine optimization. It is the process of optimizing the quality of your content and quantity of traffic driven to your website. Optimizing your website's content would get you on the first page of Google search results. So you can think about SEO this way. SEO is working with Google, and SEO shows Google that you provide valuable content for your audience. But remember, SEO is not only for Google. Though Google dominates the search engine market with a whopping 90% market share, it also works with other search engines like Bing, Yahoo, AOL, among others. If SEO is a coin, one side is knowing your target audience, what they're looking for, what words are they using, and what type of content they want to consume. Basically, you need to understand your customer's interests and proper websites to their needs. So, when I say content, it's everything you put on your website like news articles, vlog, blog, images, marketing collaterals, and the like. On the other side of the coin, it's understanding how search engines work. They will focus on Google search engine for an obvious reason. It's dominating the market!

2:53
Just a little bit of history guys. Back then, Google's algorithm was very simple. Simple to a point where a person can manipulate it easily, and Google would be totally okay with that. During this time in history, Google only looks at two key factors, and that is keyword density and profile links. Keyword density is writing long content and stuffing their words wherever and whenever possible. While on the other hand, profile links are also known as backlinks. These are the links coming from the other website pointing to your site. Backlinks are some sort of testimonials. That's how simple it is... Before!

3:38
Today's SEO is way different and challenging. Google's complex algorithm is now focused on validating the quality of your content, and how the internet perceives you in terms of popularity and relevance. Modern SEO requires more work but it truly elevates everyone's search experience. We will talk more about the modern search engine rules and guidelines in a separate video.

Importance of SEO
4:07
Why SEO is important?

4:10
Now that we know what SEO is, you might want to ask, why is this important to you?

4:18
Number one. For your business growth. SEO, done right, will drive huge traffic to your website. Advertising and social media whether paid or not can drive traffic to your website. But the majority of online traffic comes from search engines like Google and Bing. With online traffic comes popularity, and popularity means more opportunities that your business can take advantage of.

4:48
Next is the customer's experience. With SEO's focus on quality content, customers who are searching for their needs can now enjoy relevant search results. Not only that, SEO also favors those websites that are accessible to everyone. Even for differently-abled individuals.

Conclusion
5:12
That's it. Stay tuned for our next episode to learn about the two main categories of SEO strategies -- on page and off page. Right now, if you watched this far, for sure you like this video, so please like us and subscribe on this channel. Thank you for watching. See you soon!

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