Instagram Shares Factors to get Better Ranking for Posts, Stories, and Reels

If you’re looking for ways to improve your reach on Instagram, look no further. Instagram just released an official Twitter post about the key factors you should keep in mind.


Here’s a rundown of these Key Ranking Factors for post and Stories:

  • Information about the post
    - These are signals both about how popular a post is – think how many people have liked it – and more mundane information about the content itself, like when it was posted, how long it is if it’s a video, and what location, if any, was attached to it.
  • Information about the person who posted
    - This helps us get a sense for how interesting the person might be to you, and includes signals like how many times people have interacted with that person in the past few weeks.
  • Your activity
    - This helps us understand what you might be interested in and includes signals such as how many posts you’ve liked.
  • Your history of interacting with someone
    - This gives us a sense of how interested you are generally in seeing posts from a particular person. An example is whether or not you comment on each other’s posts.

If you want to dig deep into context, Instagram explained in detail each element here.

With the rise of short form content, IG developed a different algorithm for their own implementation of this trend – Reels – to compete with TikTok.

Reel’s algorithm is highly attuned to user interests. It’s pretty dynamic and powerful that contents change based on your interests as you scroll through your feeds.


As Instagram explains it:

  • Your activity
    - We look at things like which reels you’ve liked, commented on, and engaged with recently. These signals help us to understand what content might be relevant to you.
  • Your history of interacting with the person who posted
    - Like in Explore, it’s likely the video was made by someone you’ve never heard of, but if you have interacted with them that gives us a sense of how interested you might be in what they shared.
  • Information about the reel
    - These are signals about the content within the video such as the audio track, video understanding based on pixels and whole frames, as well as popularity.
  • Information about the person who posted
    - We consider popularity to help find compelling content from a wide array of people and give everyone a chance to find their audience.


This may be an overview, but it’s a powerful shortlist that you want to keep within reach whenever you assess your Instagram campaign and draft your next strategy for maximum reach and engagement.

Do you want to learn more about Instagram ranking algorithms? Check it out here.

Do you need help on promoting your business in social media today? Sharie, our customer success manager, can personally assist you. Give her a chat here.

Our team wishes you nothing but success! Thanks.

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