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- 7th March 2022
- Maria Talavera
In collaboration with MTV and TikTok, Become a Popstar
Pepsi is partnering with TikTok and MTV to look for the next biggest popstar.
A new music competition is on.
Premiering on March 24, 2022, “Becoming a Popstar” will feature eight (8) artists originally discovered on TikTok and will have five (5) episodes.
The show will be a modern take of a music competition where artists should impress the show’s judges - Joe Jonas, Becky G, and Sean Bankhead. Each contestant will create an original song with music videos each week which will be uploaded on TikTok.
TikTok already has a lot of trending events up on its sleeve so Pepsi also wishes to have this contest a success.
The platform will also utilize its features and collaborative nature for fans to engage by voting the artist of their choice.
Pepsi will give a prize to each week’s winner. And the grand prize is a chance to appear in a Pepsi commercial during the Video Music Awards on June 5, 2022.