6 Essential Holiday Marketing Campaign Checklist

Take advantage of the coming holidays to skyrocket your sales.

Holidays are coming and so are people’s wallets. So, don’t miss your chance to sell your products and  services to the public.

We readied a checklist for you

1. ‘Holidize’ Your Website

Set a festive mood on your website. You can change your website’s colors to tap users’ happy emotions. Bring out those cheerful banners and designs.

Visitors will stay longer on your website if they feel your jovial mood and join your enthusiasm.

2. Reinvent Your Email Campaign

A festive email campaign is a must. You might have an active email campaign BUT it’s not a holiday-themed email. So, create one.

3. (Ab)Use Social Media

Use and abuse the powers of social media. Especially when people are at home, are using their mobile phones, and are scrolling through social media accounts.

4. Think of Contests

Have you seen a brand that has no give-away contest of some sort for the holidays? Brands know the importance of the holiday season so should you.

5. Post Gift Ideas

There are some who will wait until the last minute before going shopping. So, go ahead and post those gift ideas and inspirations for everyone to see.

6. Take Advantage of PPC (if you have a budget)

PPC or pay-per-click is a paid online advertising model. It’s a great way to extend your reach and tap on a wider range of potential customers… given you have a budget for it. We all know the power of social media - so, one way of optimizing it is through paid advertising.

Summary

There will be different offers and discounts from various brands left and right. So, it’s crucial for you and your team to think of your own for your business.

Plan early so you can spread the word as early as possible. This applies to all holidays and exciting seasons all year round. Would you like help in setting up marketing campaigns that suit every date on the calendar? Hit that reply button or send us a message today. We’re happy to help you.

5 Facebook Ad Misspends You Might Be Doing

What’s the best way to market? Advertise!

In advertising, you control everything - from the content to placements, from the images to the time to publish, from the animation or lack thereof, and many more.

...because you paid for it.

And what’s the most popular social media platform nowadays? Still unbeatable - Facebook!

With 2.8 billion monthly active users as of January 2021, where else can your audience be hiding, right?

So, what’s the best way to market your products or services?

Facebook advertising!

In November 2007, Facebook Ads was introduced.

It has been 14 whopping years. It has gone through a lot.

Advertisers did, too.

Now that Facebook ads are prevalent and (seems) easy to use, it’s so easy to make mistakes that may seem simple… but may cause your ad campaigns to fall through.

Today, let me list down five Facebook ad mistakes that may cause you to trifle away.

1. Not choosing the right objective

Creating an ad campaign might be confusing. One point of confusion is optimizing your ad campaign for the right objective. Choosing the appropriate objective is a major step towards the success of your campaign. Make sure to choose your objective wisely - whether you need it for brand awareness, reach, traffic, lead generation, or conversions, be clear with it.

2. Failing to set proper budget controls

Budget control is a good way to keep your wallet at bay - especially, those seasoned advertisers. But newbies can be confused.

The daily budget helps in the consistency of daily spending. While lifetime budget helps in optimizing your budget towards your goal.

3. Un-optimized audience

Your audience should also be optimized. Did you know that if you have a small audience, you’ll pay a higher CPM (cost per thousand impressions)? Map your audience logically but be careful not to narrow them down so much. A good ballpark should be anywhere between 2 to 40 million users.

4. Overlapping audience

Just because you already optimized your audience doesn’t mean there are no overlaps.

A user falls into multiple different targeting options. And by creating different audiences, you can reach this user multiple times. This can easily create ad fatigue.

This can be avoided by the new “Audience Overlap” tool.

5. Lack of nurturing the audience funnel from the top to the bottom

Your campaign should nurture the audience at each step of the funnel. You have to create campaigns that are complete with follow-throughs. If you start with brand awareness, you can follow through with ads that have a clear call to action.

Spending your hard-earned bucks should be worth it - even in advertising. A good ROI (return on investment) is what all business owners aim for, right?

Are there any mistakes that I missed? Let us know in the comments. Furthermore, if you need more tips and tricks in all things marketing, seek advice from your marketing experts here at Shizzle Marketing.

Source: Facebook Ads