5 2021 Predictions Gone Wrong
Not all predictions are correct. Some are just… well, predictions.
Predictions are everywhere before a new year starts - from the color of the year to fashion to fortune.
And marketing is no different.
So, every year, marketers show their other side - they try to be a psychic and predict what the new year will look like.
Same as other fortune-tellers, some marketers’ predictions come true but there are also wrong predictions.
Here, I’ll cover 5 2021 predictions that marketers got wrong.
1. Facebook will be obsolete.
This news is not new. And what is more alarming is that Facebook’s audience is aging. According to a >recent study, Facebook is just #6 in Gen Z’s choice of social media platform.
But hold your horses, everyone. Facebook isn’t going down without a fight. Actually, the platform remains the most popular social media platform worldwide according to this post.
So, this 2021 prediction hasn’t come to life, yet.
2. TikTok will reach its peak.
TikTok is still climbing the ladder - and is yet to reach the peak. Not in 2021, at least.
No doubt. TikTok is popular with a remarkable number of 1 billion users. But some businesses are still wary of them. So, it launched TikTok for business.
But as far as reaching its peak - not yet for 2021.
But that’s a good thing right? TikTok still has room for improvement.
3. TikTok will be #1 for influencer marketing.
Despite its popularity, TikTok fell short of being the number 1 for influencer marketing.
Influencer marketing is the most popular trend having the biggest impact and ROI in 2021. But TikTok is just ranked #2 according to this survey. The first is Instagram.
Will TikTok be #1 this year? Let’s wait and see.
4. Audio chat rooms will yield huge ROI.
Who hasn’t heard a podcast? What about Twitter Spaces? Maybe a lot - which proved that marketers - who previously predicted audio-based content will have a huge ROI last year - were wrong.
But there’s a good KPI about them - high audience engagement and brand awareness.
So, notwithstanding the ROI prediction, business owners and marketers can still use audio chat rooms. And they are still worth it.
5. Remote events will be archived.
In 2021, many people thought of going back to the office and all face-to-face events. Sure, the government and the media also predicted the official return of employees to their respective workplaces. Hence, the prediction of saying goodbye to remote events.
But lo and behold! Remote events are here to stay.
According to statistics, 51% of organizations are considering the hybrid work setup. This just proves that this prediction is a little immature
Predicting what the new year will look like is not an easy task. It involves research, statistics, analysis, and experience.
Predictions will help us to plan and get ready for the new year. But don’t let it sway you on the path that you want to follow.
My take is just to plan and adjust accordingly.
If you or someone you know needs to plan the year ahead with marketing experts, feel free to contact us here at Shizzle Marketing.
When To Post on TikTok? (2021 Edition)
When to post on TikTok? Is there really a “best time”? Does it affect your visibility?
In this blog, I’ll try to answer all these questions and more.
So, let’s get started.
TikTok has been rapidly growing in the number of users and market share.
As such, competition is also on the rise.
How do you get ahead of the competition? Be visible! Make sure your audience can see you and they can see the value you’re adding for them.
So, how do you get the maximum visibility? Simple. Post when your audience is active.
there really a “best time” to post on TikTok?
Yes, there is! However, determining this requires you to find where your audience is (physical location) and when they are online.
You also have to take into consideration how to balance being in front of your audience and pleasing TikTok’s algorithm .
So…
When is the best time to post on TikTok?
According to this experiment, the best times are Tuesday at 7 AM, Thursday at 10 AM, and Friday at 5 AM PST.
This is somewhat chaotic.
But think about time zones and time differences.
TikTok caters to a global audience. Your knowledge of your audience’s location is key.
However, in general, morning posts seem to perform better from Monday to Wednesday while videos posted in the afternoon and evening become more visible from Thursday to Sunday.
You can find out YOUR best time to post on TikTok by following these few tips:
1. Review your top best performing videos. Numbers won’t lie so take a look at your analytics. Check the views and engagements with your posting time. If you find similarities, then, that’s YOUR best time.
2. Check out your competition. Look for accounts that cater to the same audience as yours. Run a simple competitive analysis. TikTok’s interface is quite easy - you can see the time when a video was posted, how many likes, comments, and shares it has. You can copy their posting time or tweak it a bit to be YOUR best time.
3.Know your audience. I can’t emphasize this enough. Just know your audience - their location and when are they online or actively scrolling through their feeds. Once you know, you can create YOUR best time.
4.Experiment and adjust accordingly. Not because a certain time of the day works for your competitor it will also work for you. So, experiment for yourself and adjust your posting time to determine YOUR best time.
Managing any social media channel requires a lot of effort. You have to research, experiment, and adjust. This is the same for TikTok.
That’s it!
I hope this is informative enough for all of you TikTok users out there.
If you already have the best time to post on TikTok, let us know by leaving a comment below and you may also share some tips on how you came up with your best time.
If you need any help in growing your TikTok audience, don’t hesitate to message us here on our site or any of our social media channels.