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Email Marketing – that Generates Quality Engagement

Tired of getting seen-zoned on your emails?

It’s time to re-think your just-send-it strategy.

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Email Marketing

alt="A huge "at sign" in pastel orange color and white stroke | Email marketing strategies from Shizzle Marketing's experts"

MODERN EMAIL MARKETING IS VERY STRATEGIC

The last thing you want to be is in your customer’s trash folder.

Email marketing connects your brand with your audience to promote your product, drive them to your next funnel, increase sales, share some news, or even encourage them to share your business with their peers.

Expertly crafted email marketing strategy helps you build relationships while also driving traffic to your website, social media, or anywhere else you’d like your audience to visit. You can even segment your emails and target users by demographic so you’re only sending people the messages they want to see most.

DOES EMAIL MARKETING WORK?

Email marketing is one of the fastest-growing and most cost-effective forms of digital marketing that are available today.

A 2019 study by the DMA found that for every $1 spent, email has an average $41 return on investment (ROI). That’s 4100% ROI! When shoppers are ready to buy something, they often look for emails from their favorite stores. 

In short, IT WORKS!

The question must be, how can you make it work and who can help you succeed in your email strategy?

A person drafting an email on their tablet while on the street

GIVE YOURSELF MORE REASON TO GO
ALL-IN WITH YOUR EMAIL MARKETING:

  • 3.9 billion people use email applications [2]
  • 89% of American consumers check their email on a daily basis [3]
  • 51% of US consumers prefer to be contacted by brands [4]
  • 1/3 of consumers have purchased products and services from emails
  • Works in conjunction smoothly with other digital marketing efforts

Here’s the challenge, people receive more and more emails, and it is challenging to stand out in full inboxes. Reaching out for help is one of the best decisions you can make today.

A person using an email application with 1.5 billion users | A reason to prioritize your email marketing strategy
Two women sitting on a table face-to-face.

SPAMMING IS FOR AMATEURS

Why should you hire an agency to take care of your email marketing?

Many small business owners do it all in-house — their bookkeeping, payroll, content creation, etc. However, before deciding to do email marketing on your own, consider these things:

  • Do I have extra time to learn about email marketing?
  • After I learn about email marketing, do I have enough time to manage the campaigns?
  • Do I have time to stay in touch with current customers and potential customers?

If your answer is “NO” to at least one of those questions above, we recommend working with one of our Shizzle marketing professionals to properly set you up for success!

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Five smiling people of colors surrounding an open laptop on a table.

SHIZZLE MODERN EMAIL MARKETING

Effective email marketing serves as the glue between other channels. So when looking for a partner to handle your campaign, it’s important to partner with professionals that have experience in integrated marketing strategy. This assures your business that your email marketing campaign can utilize other essential marketing strategies such as website, social media, and content marketing.

Let me give you an example. People want to receive emails from brands they do business with. But, they only want it if you are emailing valuable content. Shizzle’s email marketing strategy, augmented by its content marketing expertise, will help you create emails your audience will love.

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    [1] According to a study by DMA, "Marketer email tracker 2019"
    [2] According to a study by Statista.com, "Number of e-mail users worldwide from 2017 to 2024", March 2020
    [3] According to a study by Eleventy Marketing Group, "22 New Stats Showing How American Adults Use Email"
    [4] According to a study by Statista.com, "Leading ways consumers prefer to be contacted by brands in the United States as of July 2019"

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