How Pay-Per-Click works? The most popular form of PPC is Search Engine Advertising. Our experts bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to your business.
Cost only incur every time a prospective customer clicks the sponsored link; hence, the name Pay-Per-Click.
Once you’ve set up your campaign and scored high on quality score it’s only common to see the sudden increase of traffic on your website. That’s pretty quick!
Return of $2 for every $1 spent — a 200% ROI. Shut up and take my money!
Why, you may ask? You’ll pay an arm and a leg for a two-inch square space in a local magazine or newspaper, and even more for a billboard. PPC adopts the same idea of an ad in newspaper or magazine, except that your ads show up in search engine’s top search. People may lead to think that you pay for that space but you didn’t! In PPC, you only pay the search engine, like Google, when someone clicks in an ad.
This is one of the biggest benefits – Hyper Targeting. PPC is one of the most highly-targeted strategies available. Google Ads allows you to target by demographics, In-market or those who search for your products/services, Custom-Intent or base on words, phrases and keywords that relate strongly to customers who are most likely to purchase your products, and many more!
50% of PPC visitors are more likely to purchase something on your business than visitors who arrived on your website organically.
Be reminded that, once you set up your campaign, you have to constantly update your parameters. PPC is not a “setup once, forget it after” strategy that picks up momentum over time like SEO. It requires adjustments from time to time to see the best results.
If you’re a business owner that spends time ordering inventory, writing checks, and managing business, it’s unlikely that you have time to run a PPC campaign. That’s where agencies come in.
Hiring a PPC agency, like Shizzle, is one of the smartest business moves you can make. It can, not only free your valuable time, it also assures that your PPC Campaign is done the extraordinary way!