A new platform available for the emerging creators’ industry

There’s a new platform for creators - LinkedIn’s Creator Accelerator, an initiative supporting in-app geniuses.

LinkedIn’s Global Head of Community Andrei Santalo wrote on Sept. 14:

“Building on the tools and resources we have available to creators, today we’re rolling out the LinkedIn Creator Accelerator Program and investing $25 million to help creators build their audience and amplify their voice. This 10-week, incubator-style program for up to 100 US-based creators will give accepted participants coaching, a built-in creator network, opportunities to be featured on LinkedIn channels, and a $15,000 grant to help them share content, spark conversations, and build communities.”

Other platforms already have a community of creators like TikTok, Instagram, and Snapchat. So, LinkedIn will soon grow its own.

Creators should take note that LinkedIn is a professional platform that users use to grow their network, so, content is more business-related compared to other platforms.

As Santalo wrote:

“Anyone who has a story to tell and is driving professional conversations about the world of work can be a creator on LinkedIn. If you’re someone who has the creativity, p assion, and commitment to build a meaningful community (and is based in the US) - we want you to apply.”

Consistent posting of content which will drive higher engagement is the ultimate goal.

Meanwhile, LinkedIn Stories will be gone at the end of September but it won’t stop LinkedIn’s video tool experimentation. Last month, it acquired Jumprope - a how-to video app. So, users can get excited with its on-profile video tools and options to create content, build their brand, or just have fun with it.

In addition to Creators Accelerators Program, LinkedIn also has upcoming events for creators this month:

● On Friday 9/17, our inaugural INFused event will bring together Black creators on LinkedIn, giving you the tools to connect, inspire, and engage your audiences. Learn more here

● On 9/24, our Community Management team is hosting Top 5 Things Creators Need to Know, a LinkedIn Live show diving into how to amplify your voice and grow your community. You can sign up here

● And later this month, we’ll kick off the Create Learning Week, packed with daily, live learning sessions about creating on LinkedIn: from building your presence to writing in the professional context to making the most of video on LinkedIn. It’s free to all LinkedIn members. Learn more here

Social media platforms have different styles and target audiences. But they are trying to widen their horizon to allow diverse audiences. This, in turn, creates new opportunities for engagement and more insights on how to optimize strategies.